Public opinion reflects new stance
The human element in beauty salons is great, but so is the mechanical accuracy of robots painting your nails or applying lash extensions.
Some brands are creating products based on our genetic makeup. Yes, a DNA sample will allow a custom product to be developed based on your genetic makeup.
Our genes play an important role in how we age, and affect things such as skin pigmentation and sensitivity. Need a bespoke product tailored to you specifically? Enter DNA-based skincare.
Brands such as NASA-funded Droplette, and Réduit, are using concentrated formulas that are delivered on the skin as an ultra-fine mist (some shot at high velocity). This will allow for the skin to absorb the products much more efficiently.
At-home treatments saw an exponential rise ever since the pandemic began, and they're not going anywhere. Though brands have now adapted, and they are offering remote help that you used to only get in person.
Nowadays brands know they must be transparent about their ingredients and packaging, as biodegradable and sustainable products became the norm. This trend will only rise in 2022.
Botox on the scalp, to treat excessive sweating, as well as the use of supplements to promote haircare and skincare will also increase in popularity.
AI technology, micro cameras, and 3D image processing allow for these and other processes to be done flawlessly in record time.
According to the Pinterest Predicts 2022 report, landscape-style designs, including galaxy and ocean nail art, will see a rise this year.
Our skin does a pretty good job protecting us, and that’s why it’s so hard for some products to be absorbed. While skincare rollers can help, new technology is already here, and 2022 will see it rise in popularity.
People are increasingly looking for inspiration for desert, geode, and constellation-inspired nail art.
A brand called The Nue Co. uses neuroscience technology to tap into our brain and hack our mood using specific scents.
Fragrance sales are likely to increase this year. But a good fragrance is more than just having a pleasant scent. Personalized perfumes can now be made to trigger memories.
On the other end of the spectrum, menstrual cycle care brand Fewe can help with period pain by offering a scent infused with CBD.
From face stickers to stick-on makeup, expect to see a lot more tooth gems, crystal eye makeup, and rhinestone pedicures this year!
Hair loss is one of the issues addressed by these products where haircare and skincare overlap. Scalp treatment using a variety of methods will likely see a rise this year.
Fermented ingredients can enhance skin absorption. They do so by drawing on naturally-occurring bacteria. These ingredients can also prolong product shelf life, which will make them more sustainable.
This is the buzzword to know for 2022. Somewhere between ‘clean’ and ‘clinical’ is where we want our beauty products to be.
Influencers on social media platforms such as TikTok and Instagram will continue to dictate the direction of the beauty industry.
According to the British retailer John Lewis, 2022 will see a huge spike in makeup use. From blushers to eyeshadow, mascara, and lipstick, this will be the year of maximizing the use of makeup.
This trend will continue to rise in 2022. From LED light masks, to clever cleansers and facial-toning devices, people will invest more in increasingly sophisticated beauty gadgets.
Waterless beauty products will likely be a trend next year. Products such as waterless shampoo and conditioner are greener. Waterless washing products will also allow for less waste.
Other searches that skyrocketed included "shaved head dye designs," "short hair mohawk," and "mullet hairstyle."
The process is also known to increase the level of antioxidants. Already a hit in the Japanese and Korean markets, it is likely to spread worldwide in 2022.
Pinterest saw a huge rise in the search for "high puff hairstyle," "bob cut wigs," and "octopus haircuts." Really!
Harry Styles, for instance, has launched an unisex beauty brand. Another example is rapper Machine Gun Kelly, who launched a nail polish brand.
Sources: (Real Simple) (Glamour) (Independent) (Harper's Bazaar) (Global Cosmetic Industry) (Pinterest)
The male grooming industry has seen a rise in the last few years, and this will likely continue in 2022.
These treatments include things such as platelet-rich plasma injections for hair loss.
Need a professional colorist's opinion before dying your hair? Brands such as L'Oréal can put you in contact with one via video chat. These services extend to other professionals, too, including dermatologists and even dentists.
The beauty industry is evolving in an unprecedented way. In 2022, we'll see it become increasingly transparent, natural, and overall more efficient. Science developments and new technology also play a big part in the direction the beauty industry is heading towards, as well as innovative treatments based on genetics and those aided by robotics, which will also be more present during the year.
Of course, TikTok trends will also continue to shake up the beauty industry, the latest focus of which is Vaseline. That's right, the old petroleum jelly is making its comeback in a strange new trend called "slugging." It involves slathering your face with the gelatinous oil-sludge byproduct before going to bed at night so that when you wake up and remove it, your skin supposedly looks shiny, Bloomberg reports. Though petroleum jelly went out of style in the skincare world for a little while, it seems to be back with a vengeance.
Curious to find out more about the top beauty trends of 2022? Click on!
Top beauty trends for 2022
What is "slugging" and why are people slathering their faces in petroleum jelly?
LIFESTYLE Aesthetics
The beauty industry is evolving in an unprecedented way. In 2022, we'll see it become increasingly transparent, natural, and overall more efficient. Science developments and new technology also play a big part in the direction the beauty industry is heading towards, as well as innovative treatments based on genetics and those aided by robotics, which will also be more present during the year.
Of course, TikTok trends will also continue to shake up the beauty industry, the latest focus of which is Vaseline. That's right, the old petroleum jelly is making its comeback in a strange new trend called "slugging." It involves slathering your face with the gelatinous oil-sludge byproduct before going to bed at night so that when you wake up and remove it, your skin supposedly looks shiny, Bloomberg reports. Though petroleum jelly went out of style in the skincare world for a little while, it seems to be back with a vengeance.
Curious to find out more about the top beauty trends of 2022? Click on!