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What is sports tourism, and why is it on the rise?

Witness and celebrate sport like never before

What is sports tourism, and why is it on the rise?
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Kelton Smith
12/04/2025 19:00 ‧ 1 month ago | StarsInsider

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Athletics

Travel has always been about discovery—exploring new places, meeting new people, and immersing oneself in different cultures. But for many, the journey isn’t just about the destination: it’s about the experience. Whether people travel closer to the roar of a stadium or the intensity of competition, sports tourism is redefining the way people see the world.

What was once a niche interest has now exploded into a market worth billions, with fans traveling the world to watch (and sometimes even participate in) their favorite games. Sports tourism isn’t just a trend. It has become a movement in its own right, a merging of adventure and devotion, where travel becomes more than a vacation.

Curious? Click through to find out how this thrilling part of a holiday has been on many bucket lists.

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