It's an unlikely showstopper, but the annual moose migration in Sweden currently being live streamed by the country's national broadcaster is achieving viewing figures any Netflix series would be proud of. 'The Great Moose Migration' is a 24-hour online live stream that follows the mammals crossing the
Ångerman river in the country's northern region. When it was first broadcast in 2019, the stream attracted a little under one million viewers. In 2024, that figure had risen to nine million. So, why is wildlife streaming setting a new social media trend in Europe and the rest of the world?
Click through this gallery and tune in to this broadcasting phenomenon and find out, too, the most recent popular wildlife destinations on social media, ranked.