China is one of the biggest markets in the world, so it's natural that big brands want in. Despite the economic slowdown, the country remains one of the strongest markets in the international panorama. As a result, many big brands are heavily invested in the Asian giant, and for some, China even represents a large chunk of their businesses.
Doing business with and in China has become more difficult for some Western nations, and now with the trade sanctions imposed by the US, relationships are souring. But there are other reasons why big brands are struggling in China. Click on learn all about them.