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The business of outrage: understanding rage-baiting

What is it and why you should avoid it

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Nic Wright
20/12/2024 17:00 ‧ 4 months ago | StarsInsider

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Have you ever seen something that enrages you while scrolling on social media? What did you do? If you're like many others in this highly charged emotional state, you might have commented on the post or even shared it with a friend in outrage. It's not uncommon to see sensationalized, dramatic, and anger-inducing things online. However, it's important to realize that it's often intentional. 

This ploy to increase engagement on social media and drive revenue for ads is known as rage-baiting. In this guide, you'll find out more about what exactly it entails, why it's negative, and how you can help combat it.

Curious to learn more about rage-baiting? Click through now.

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