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Jaguar: from iconic sports cars to ultra-luxury EVs with a new logo

A new chapter in the British carmaker's history

Jaguar: from iconic sports cars to ultra-luxury EVs with a new logo
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Paul Bernhardt
02/12/2024 15:30 ‧ 5 months ago | StarsInsider

LIFESTYLE

Automotive industry

The announcement by Jaguar that it's repositioning itself as an ultra-luxury EV brand will also see the British carmaker's classic iconography undergo a complete redesign. The famous leaping tiger will remain, but in a more angular appearance. Also set for a makeover are logos, typefaces, and color palette. The radical revamp follows the disappearance of the famous roaring cat logo and equally celebrated leaping jaguar hood ornament from the Jaguar lineup, and traditionalists are wondering how these latest logos will appear on cars.

For more details on this new breed of cat, and a quick look at some of Jaguar's most iconic vehicles, click through this gallery!

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