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Review your elevator pitch -

For a quick and easy spruce up of your business image, try reviewing your elevator pitch and key visuals. Take some time to really make sure these are on point.

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Review your elevator pitch -

In fact, it is not a bad idea to review these on a yearly basis, even if you don’t think your business image needs refreshing. Companies evolve constantly and their image needs to evolve with them.

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Address customer issues -

Another way to improve your business image is to publicly address the most prominent customer issues. This tactic might be referred to as the public relations approach.

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Address customer issues -

Addressing the most serious issues your customers face in an interview, blog post, or social media post is a great way to get the media working for your business.

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Align style and tone with promise -

It is also a good idea to make sure the style and tone of your brand elements are exactly in line with your company’s mission and promise.

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Align style and tone with promise -

Often businesses do not need a complete brand refresh, but rather a realignment of their style and tone to the exact message they are trying to convey.

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Update your color palette -

One surefire way to freshen up your image is to update your branding color palette. It is colors that evoke emotion and association, and new colors can often attract new customers.

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Update your color palette -

Of course, any new colors must fit within the existing palette, and the use of the palette must always be consistent across the various platforms you use.

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Knock out some logo concepts -

To take the previous point further, consider knocking out a few logo concepts. If you are the creative type, this can be done in less than a day.

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Knock out some logo concepts -

Draft some new logo ideas and once you’ve landed on a winner, apply it to some pre-built social media templates and update your branded content across the board.

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Revisit the visual context -

That said, you do not need to completely overhaul your business’ visual identity in order to give its image a refresh. Indeed, there are some more subtle changes you can make.

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Revisit the visual context -

For example, you might consider a bolder or more minimal use of your current brand colors. Varying the size of your typography might be another way to go.

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Leverage influencer marketing -

Leveraging influencer marketing is another way to bring your business into the current decade and rejuvenate its corporate image.

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Leverage influencer marketing -

Influencers always have a wide and engaged following, which means they can help broaden brand awareness and appeal to fresh audiences.

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Simplify, exaggerate, and amplify -

Consider, too, that your company message may need honing. You should always aim for a message that is simple and concise, since this is what ultimately attracts customers.

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Simplify, exaggerate, and amplify -

Once you have simplified your message, consider how best to exaggerate and amplify it across all marketing channels.

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Launch a new product or service -

This one is perhaps easier said than done, but why not launch a new product or service line? That is a pretty surefire way to get people talking.

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Launch a new product or service - Depending on your product or service, this may require more work than some of the other options, but at least you don’t have to create a whole new website or social media presence.

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Share your human brand story -

It is also important to remember that people connect with the human element behind a brand. If you haven’t already, take some time to share your personal brand story.

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Share your human brand story -

Open up to your base of existing and potential customers by letting them know how you got to where you are with the brand. What are your successes, failures, and advice?

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Get C-suite approval -

If you are not a business owner, but you are looking to revive the image of the business you work for, a great tip is to always get C-suite approval for a brand refresh.

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Get C-suite approval -

Making changes to fonts, icons, and logos need not be complicated, but often teams lack the budget and organizational skills to drive these changes forward.

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Update your customer promise -

If you are looking to rejuvenate your brand on a budget, you might want to revisit your customer promise. This is a great option if you need an uplift, but can’t afford a full rebranding.

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Update your customer promise -

Have a think about your current customer promise and what you can do to challenge it, restate it, and modernize it. Always make sure your promise is pertinent to the modern customer.

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Redesign your socials -

Perhaps an obvious one, but make sure your social media graphics are up to date with respect to the website. Businesses often let these get out of kilter.

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Redesign your socials -

Every time you redesign your website in pursuit of a fresher look, make sure to update your social media headers so that the branding is consistent across all platforms.

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Create video content -

One final tip for refreshing your business image is to create fun and engaging video content. Get the team together and create something new that resonates with your audience.

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Create video content -

The good news about video content, of course, is that it can be used across all digital channels to ensure your brand has a new and refreshed image.

Sources: (Forbes)

See also: Top tips for writing a successful business plan

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