Because of cultural conditioning and biology, the colors we see affect our emotions and how we behave. This is why people don’t often stay in rooms painted completely black for too long. Businesses have been aware of this for years, i.e. if you want people to dine and leave a restaurant as fast as possible, make the room neon orange! Businesses also use colors to their advantage to communicate their brand or what they want people to think of their product.
To learn more about how colors make us feel, click through this gallery.