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10. Billy Porter - When the 'Pose' actor wore a custom tuxedo-gown hybrid by Christian Siriano to the Oscars, searches for the designer reportedly increased 101% in 24 hours.

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10. Billy Porter - Porter delivered some of the most viral red carpet looks of the year, including his show-stopping Met Gala look, which included being carried in by six gold-clad men.

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10. Billy Porter - He again rocked the red carpet at the Emmys, where he also made history as the first openly gay black man to win Outstanding Lead Actor in a Drama Series.

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9. Harry Styles - To the Met Gala in May, the singer really hit his stride in androgynous wear with these high-waisted black trousers and a sheer frilly top.

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9. Harry Styles - People especially went crazy for his single earring, which drove men’s searches for single earrings up 28%.

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9. Harry Styles - He also inspired a 78% increase in searches for blue suits after this vibrant look he sported in March. 

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8. Lizzo - People finally caught on to the magic of Lizzo in 2019, and demand for her signature leotards rose 28%.

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8. Lizzo - The MTV VMAs were a pivotal fashion moment for her as well, and included the '80s lilac off-the-shoulder dress which she wore while she and Sophie Turner famously fangirled over each other.

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8. Lizzo - The singer's fashion has been a breakout search term since September, and she's made great strides for underrepresented body types in Hollywood.

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7. Kylie Jenner - Though Jenner has slipped from the top spot to seventh place among celebrity fashion influencers since 2018, she continues to drive mass global demand for her outfits.

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7. Kylie Jenner - Most notably, a floral milkmaid dress she wore in August caused a 66% spike in searches for the style.

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7. Kylie Jenner - She also broke the unwritten wedding guest rules and wore a show-stopping gold dress to Justin Bieber and Hailey Baldwin’s nuptials, driving more searches than the bride herself.

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6. Lisa, Blackpink - This specific member of the girl group Blackpink became the most followed K-Pop idol on Instagram in 2019.

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6. Lisa, Blackpink - Over the summer she'd posted photos of herself wearing the Celine Triomphe bag, and searches for the accessory consequently increased by 66%. 

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6. Lisa, Blackpink - She currently has over 27 million followers, and it's only going up.

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5. Cardi B - The rapper sent the internet into a frenzy with the vintage Mugler gown she wore to the Grammy Awards. Searches for the designer spiked 169% in just four hours.

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5. Cardi B - Cardi B also garnered the most online buzz during Paris Fashion Week in September, specifically with her outfits by Chanel (pictured), Thom Browne, and Richard Quinn.

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5. Cardi B - And let’s not forget her successfully camp Met Gala look.

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4. Billie Eilish - At just 17 years old, the singer-songwriter with a very unique style has over 42 million followers on Instagram.

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4. Billie Eilish - She drove up searches for the neon green color by 69% after wearing several neon green outfits and dyeing her hair.

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4. Billie Eilish - She also increased searches for the brand BBCICECREAM an impressive 211% after she tagged them in an Instagram post.

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3. Zendaya - The stylish girl taking over the world has sparked millions of searches from her Instagram posts alone.

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3. Zendaya - After the Met Gala, her magical light-up Cinderella gown by Tommy Hilfiger caused a 54% increase in searches for the brand.

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3. Zendaya - More recently, the gorgeous green Vera Wang gown she wore to the Emmy Awards caused a 33% surge in searches for the brand.

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2. Timothée Chalamet - The young actor's embellished Louis Vuitton harness at the Golden Globes established him as one to watch. 

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2. Timothée Chalamet - And he did not disappoint! After he wore this innovative look, searches for the designer Haider Ackermann spiked 806%.

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2. Timothée Chalamet - The sequin hoodie he wore to the UK premiere of 'The King' also sparked a 192% rise in searches for men’s hoodies. His style has certainly come a long way.

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1. Meghan Markle - The Duchess of Sussex reigns supreme as the most powerful dresser of 2019, even through maternity! Her outfits sparked, on average, a 216% increase in searches for similar looks.

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1. Meghan Markle - She most notably made the shirt-dress popular again, and searches for the category grew 45% over a month following her Royal Tour to South Africa.

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1. Meghan Markle -

The Club Monaco dress she wore to meet Desmond Tutu sold out in less than 24 hours, following a 570% spike in searches, and another J. Crew skirt she wore saw a 102% increase in searches.

See more of the Markle Effect here.

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