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Lionel Messi and Adidas -

In 2017, Lionel Messi signed a lifetime endorsement deal with Adidas, valued at over US$1 billion. This lifelong partnership requires Messi to wear Adidas shoes and apparel during his matches and participate in various promotional activities, including commercials.

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Lionel Messi and Adidas -

Messi also benefits from a percentage of sales from Messi-branded merchandise, and receives an annual payment of US$19.2 million as part of the contract.

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David Beckham and Adidas -

In 2003, David Beckham secured a lifetime endorsement deal with Adidas worth US$160 million, which included a massive upfront payment of $80 million. Beckham was expected to serve as the brand's face, promoting Adidas through marketing efforts and public appearances.

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David Beckham and Adidas -

Beckham regularly features Adidas products in public appearances and social media posts. He has been a key figure in Adidas marketing campaigns, improving the brand's global appeal.

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George Foreman and Salton Inc. -

In the 1990s, George Foreman entered into a multi-year endorsement deal with Salton Inc., associated with the promotion of the electric grill, later named the George Foreman Grill. The deal was made up of US$137.5 million for the rights to use Foreman's name and an additional $11 million for his appearances in TV commercials and advertisements. 

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George Foreman and Salton Inc. -

Foreman's endorsement was a big part of the grill's success, resulting in the sale of over 100 million units. His involvement and appearances played a major role in making the product popular. 

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Tiger Woods and Nike -

In a multi-year deal, Tiger Woods signed an enormous endorsement contract with Nike in 2006, valued at US$200 million. As part of the agreement, Woods promoted Nike golf products and wore their apparel during golf tournaments.

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Tiger Woods and Nike -

Over the years, Woods' partnership with Nike made him one of the most recognized faces in the golfing world, which greatly improved Nike's presence in the sport.

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Charlize Theron and Dior -

Charlize Theron inked an 11-year endorsement deal with Dior in 2004 for their J'adore perfume range, valued at US$55 million.

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Charlize Theron and Dior -

This long-term partnership required Theron to appear in Dior commercials and billboard adverts, which really helped boost the brand's perfume sales. The success of the contract led to an extension.

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Serena Williams and Nike -

In 2003, 21-year-old Serena Williams secured an unbelievable endorsement deal with Nike, initially worth US$40 million for five years.

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Serena Williams and Nike -

The contract included an extension clause, which Williams earned by meeting specific career achievements. It bumped the deal up to US$55 million. As a Nike brand ambassador, Williams played a crucial role in promoting Nike's athletic products in many places. Her global recognition and on-court success helped to build Nike's presence as a global athletic apparel brand.

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Beyoncé and Pepsi -

In 2012, Beyoncé signed a substantial endorsement deal with Pepsi Co. valued at US$50 million for a multi-year term. Her role as a brand ambassador involved promoting the beverage through being on billboards, in commercials, and appearing on Pepsi cans themselves.

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Beyoncé and Pepsi -

Beyoncé's partnership with Pepsi Co. boosted the brand's visibility and marketing campaigns significantly. Her presence in Pepsi commercials and her massive fan base played an important role in promoting the beverage.

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Julia Roberts and Lancôme -

Julia Roberts, one of Hollywood's highest-paid actresses, became the face of Lancôme in 2010. Roberts was initially offered US$20 million for a five-year deal.

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Julia Roberts and Lancôme -

Roberts actively contributed to Lancôme's product development, highlighting her commitment to the brand and leading to an increased contract value. Her involvement helped strengthen Lancôme's reputation in the luxury cosmetics industry, and saw it appeal to a worldwide audience,

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George Clooney and Nespresso -

George Clooney has been associated with Nespresso since 2006, starring in several commercials for the luxury coffee brand.

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George Clooney and Nespresso -

The contract raked in a massive US$40 million for Clooney, whose charming presence has been a driving force behind the brand's hilarious and memorable ad campaigns.

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Selena Gomez and Puma -

Back in 2017, Selena Gomez excitedly hopped onto Instagram to share the news, saying, "Officially a part of the fam @puma #pumapartner." At the tender age of 25, the talented singer and actress joined forces with the iconic Puma brand to create a line of women's footwear that would make any fashionista swoon. This announcement coincided with her then-boyfriend, The Weeknd, who was also making waves with his own Puma sneaker designs.

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Selena Gomez and Puma -

E! News spilled the beans that Gomez pocketed a hefty US$30 million for her two-year partnership with Puma. During this time, she graced numerous Puma ads, adding a stylish and vibrant touch to the brand.

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Taylor Swift and Coca-Cola -

Back in 2014, Taylor Swift struck a mega deal with Diet Coke, bagging a cool US$26 million as their brand ambassador. This endorsement was one of the juiciest in the business. Swift not only featured in ad campaigns but also graced radio spots and digital commercials, making a refreshing appearance in the world of fizzy beverages.

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Taylor Swift and Coca-Cola -

Her hit single '22' set the stage for Coca-Cola's Stay Extraordinary campaign, where fans got a glimpse of Swift enjoying a sip of the chilled soda while penning down her lyrics.

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Catherine Zeta-Jones and T-Mobile -

Since 2002, Catherine Zeta-Jones has been a prominent figure in T-Mobile's worldwide advertising campaigns. Her two-year contract, initially signed in 2002, earned her US$10 million annually and broke the mold for what celebrity brand endorsements could be.

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Catherine Zeta-Jones and T-Mobile -

A statement by T-Mobile said, “Zeta-Jones will bring the new global brand to life by appearing in T-Mobile’s worldwide advertising campaign.” The campaign began in California with the debut of the T-Mobile brand in the United States, and was renewed in 2005.

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Johnny Depp and Dior -

In 2015, Johnny Depp became the brand ambassador for Dior's Sauvage men's fragrances. However, their latest partnership has marked the biggest brand endorsement for men's perfumes of all time, worth around US$20 million.

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Johnny Depp and Dior -

In May 2023, the new three-year contract was announced, with Dior and Depp extending their continued relationship in the record-breaking deal. The brand's decision to stand by Depp during his highly publicized legal battle with ex-wife Amber Heard reinforced their support and further strengthened their relationship.

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Justin Bieber and OPI -

Justin Bieber commanded a staggering US$12 million fee for his creative input in designing the One Less Lonely Girl collection, which OPI released in 2010.

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Justin Bieber and OPI -

The pop sensation has consistently ranked within the top three most popular accounts on various social media platforms, amassing a devoted following primarily composed of young women. Bieber clinched this deal at the tender age of 16, making him one of the youngest and highest-paid celebrity endorsers in the industry.

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Britney Spears and Pepsi -

In 2001, the Princess of Pop signed an endorsement deal with Pepsi worth US$16.7 million.

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Britney Spears and Pepsi -

The partnership involved Spears promoting Pepsi through various marketing campaigns, commercials, and advertisements. The contract's length was not specified.

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Angelina Jolie and Louis Vuitton -

In 2012, actress Angelina Jolie signed a massive endorsement deal with Louis Vuitton worth US$12 million.

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Angelina Jolie and Louis Vuitton -

This deal positioned Jolie as the face of Louis Vuitton, promoting the brand's products through various marketing channels.

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Justin Timberlake and McDonald's -

Justin Timberlake's collaboration with McDonald's involved him delivering a "hip pop jingle" titled 'I'm Lovin' It,' which became the McDonald's advertising campaign's new slogan. The then 22-year-old pocketed a healthy US$6 million from the deal.

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Justin Timberlake and McDonald's -

The overall ad campaign by McDonald's was expected to cost an astonishing US$1.5 billion, making it the fast-food company's first-ever global marketing effort in its 50-year history. Timberlake's contract also included a McDonald's sponsorship of his extensive 35-country tour.

Sources: (Prestige Online) (TheRichest) (E! News)

See also: Celebrity brands and endorsements gone wrong

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