Celebrities who completely rebranded themselves

But in the last decade, he has completely changed this image. He started taking on more serious roles, even ones where we never see his abs! 'Dallas Buyers Club' (2013) was a serious turning point. McConaughey underwent a strict diet to drop 50 pounds (23 kg) for his role as an emaciated AIDS patient.

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Miley Cyrus -

Miley Cyrus had a pretty intense image to maintain in her teens. The 'Hannah Montana' star was an idol to young girls all over the world, and spent most of her time filming and promoting the show.

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Miley Cyrus -

When the show ended and Cyrus hit her twenties, she started to rebrand herself as a fully-fledged, sex-positive adult. Her music has gotten heavier, she has become more outspoken, and her unique and ever-evolving personal style has made her a whole new kind of idol.

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Snoop Dogg -

Snoop Dogg started out his rap career proudly asserting his gang affiliations. He was arrested under suspicion of first-degree murder in a gang-related shooting. He wasn't convicted, but the incident boosted his reputation as a gangster rapper.

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Snoop Dogg -

Cut to the 2020s and Snoop Dogg is cooking with Martha Stewart and campaigning for gun control. An avid marijuana user, Snoop now promotes a more peaceful and loving lifestyle. He even released his own cookbook called 'From Crook to Cook.'

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Taylor Swift -

Taylor Swift was a country music sweetheart who sang in dresses fit for a modern-day Disney princess. She was wildly successful, but has slowly rebranded herself as she's grown and matured.

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Taylor Swift -

Today, Taylor Swift is owning her sexuality and producing anthems for female empowerment. She's not afraid to speak out on political issues either, and her music is more popular than ever.

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Harry Styles - Harry Styles rose to fame in the teen boyband One Direction. He played the heartthrob to millions of fans, but over the years he began to find his own style in music and fashion.

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Harry Styles - These days, Styles is an icon and pioneer for gender-neutral fashion, challenging traditional ideas of masculinity and normalizing femininity for men.

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Angelina Jolie -

Angelina Jolie's public perception has changed dramatically over the past 20 years. If we look back to 2001 she was a rumored drug addict wearing a vial of blood and kissing her brother. Forward to 2021, and she's a timelessly elegant mother of six and Special Envoy for the UN.

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Britney Spears - Britney Spears has gone through several phases in her career. In her early days, she was branded as a sexy but virginal teen, an archetype favored by music producers in the late 1990s and early 2000s. But as she got older and no longer had to field questions about her virginity in interviews, she became a powerful female beauty icon.

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Britney Spears -

Spears famously had a breakdown in 2007, becoming a sad story to some and the butt of the joke to others. In the last decade, she has rebuilt herself as the queen of pop and became one of the most successful Las Vegas headliners in history. Nonetheless, we can't forget that the #FreeBritney movement continues to see fans fight for her to be free from her conservatorship.

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Kim Kardashian -

Kim Kardashian used to be trolled for being famous for absolutely no reason, apart from the sex tape that was released early in her career. Some still scorn the Kardashians, but Kim K has propelled the family to meteoric success of a completely new kind. Love her or hate her, she's the queen of rebranding.

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Justin Bieber -

The baby-faced Bieber, with the sweeping bangs, is no longer the Bieber we see today! Anyone who makes it big as a minor has to deal with the challenge of rebranding as they age. Bieber's transition was a little rocky.

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Justin Bieber -

He struggled to deal with his meteoric success and got caught up in a few scandals as he stretched his adult legs. But he now seems to be more at ease with himself and has established his new role in the music world.

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Kristen Stewart -

Kristen Stewart first reached mega stardom as the young, awkward girl who played the inexplicably annoying Bella Swan in the Twilight Saga and dated her co-star in real life. These days, she's an LGBTQ icon who owns her awkwardness and has nailed her personal style.

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Dwayne Johnson - We all know that Dwayne Johnson started out as wrestler The Rock. It seemed impossible that he would ever leave that behind, but he has done an incredible job of rebranding himself as an action star, social media sensation, and fitness influencer of the highest order.

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Dwayne Johnson -

When Johnson first started getting into acting, no one would take him seriously. Yet he is now a kind of superhero who gets called in to save a failing franchise, like 'The Fast and the Furious' or 'G.I. Joe.' His presence instantly increases value and interest.

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Jessica Alba -

Jessica Alba has always been a successful actress, but many of the roles she received seemed to focus on her looks without challenging her much as an artist. These days, Alba is a powerful business woman. She co-founded The Honest Company in 2012, and it's currently valued at US$1 billion!

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Bradley Cooper - Bradley Cooper is similar to Matthew McConaughey in that he went from the not-so-likeable romantic lead to a serious, Oscar-nominated actor.

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Robert Downey Jr. - Robert Downey Jr. has always been a great actor, but his severe issues with alcohol and substance abuse nearly tanked his career. Fortunately, after turning his life around, he slowly made his way back into the Hollywood good books and landed himself the role of a lifetime as Ironman.

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Arnold Schwarzenegger - Arnold Schwarzenegger has managed to pivot several times throughout his career. He went from a bodybuilder to an action star, and an action star to a politician. Pretty impressive!

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Nicolas Cage - Nicolas Cage's career has been quite the journey. He started off as a well-respected actor in the 1990s, earning an Oscar for his performance in 'Leaving Las Vegas.' However, he had to rebrand himself as an action star after years of erratic spending left him bankrupt. In the past two decades, Cage has taken on dozens of roles in high-budget action movies and become an Internet sensation.

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Jonah Hill - Early in his career, Jonah Hill was typecast as the funny fat kid. He has done an incredible job of breaking that mold, for himself and for all actors. He has lost weight, but even before making a physical transformation he proved his skills as a serious actor in 'Moneyball' (2011). His performance earned him an Oscar nomination for Best Supporting Actor.

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Ice Cube -

Ice Cube is another gangster rapper who applied his performative talents to a more wholesome pursuit! He went from N.W.A. to family-friendly movies like 'Are We There Yet?' (2005) and comedies like '21 Jump Street' (2012).

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Harry Melling -

Anyone who played a role in a 'Harry Potter' movie, particularly if it was their first role, has found it difficult to escape that pigeon hole. Actor Harry Melling who played Dudley Dursely is no exception.

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Harry Melling -

Melling is nearly unrecognizable these days! Not merely because of his changed appearance, but because he is taking on some extremely hard-hitting roles. He played a champion chess player in 'The Queen's Gambit,' as well as a chilling character in the movie 'The Devil All the Time' (2020).

Sources: (The Things) (The Richest) (What Culture)

Celebrities who completely rebranded themselves

These stars crafted some impressive new images for themselves

13/06/22 | StarsInsider

CELEBRITY New image

Celebrities with long-lasting careers are entitled to go through phases in their lives, just like any of us. The difficulty for them is that their personalities, artistic choices, and fashion senses are all part of their personal brand. There's a whole team of people working behind them who all have a stake in how they present themselves to the world. It's a little sad, but stars who want to pivot their careers or change their style have to do so rather carefully. But in the cases of the celebrities highlighted here, they managed to pull it off and it worked out for the best!

Click through the gallery to find out which famous figures completely changed their public image and personal brand.