The dark side of modern tech
The good news about video content, of course, is that it can be used across all digital channels to ensure your brand has a new and refreshed image.
Sources: (Forbes)
Perhaps an obvious one, but make sure your social media graphics are up to date with respect to the website. Businesses often let these get out of kilter.
One final tip for refreshing your business image is to create fun and engaging video content. Get the team together and create something new that resonates with your audience.
Have a think about your current customer promise and what you can do to challenge it, restate it, and modernize it. Always make sure your promise is pertinent to the modern customer.
Every time you redesign your website in pursuit of a fresher look, make sure to update your social media headers so that the branding is consistent across all platforms.
If you are looking to rejuvenate your brand on a budget, you might want to revisit your customer promise. This is a great option if you need an uplift, but can’t afford a full rebranding.
Making changes to fonts, icons, and logos need not be complicated, but often teams lack the budget and organizational skills to drive these changes forward.
If you are not a business owner, but you are looking to revive the image of the business you work for, a great tip is to always get C-suite approval for a brand refresh.
This one is perhaps easier said than done, but why not launch a new product or service line? That is a pretty surefire way to get people talking.
Once you have simplified your message, consider how best to exaggerate and amplify it across all marketing channels.
It is also important to remember that people connect with the human element behind a brand. If you haven’t already, take some time to share your personal brand story.
Open up to your base of existing and potential customers by letting them know how you got to where you are with the brand. What are your successes, failures, and advice?
Influencers always have a wide and engaged following, which means they can help broaden brand awareness and appeal to fresh audiences.
Leveraging influencer marketing is another way to bring your business into the current decade and rejuvenate its corporate image.
Consider, too, that your company message may need honing. You should always aim for a message that is simple and concise, since this is what ultimately attracts customers.
Draft some new logo ideas and once you’ve landed on a winner, apply it to some pre-built social media templates and update your branded content across the board.
For example, you might consider a bolder or more minimal use of your current brand colors. Varying the size of your typography might be another way to go.
Of course, any new colors must fit within the existing palette, and the use of the palette must always be consistent across the various platforms you use.
To take the previous point further, consider knocking out a few logo concepts. If you are the creative type, this can be done in less than a day.
That said, you do not need to completely overhaul your business’ visual identity in order to give its image a refresh. Indeed, there are some more subtle changes you can make.
One surefire way to freshen up your image is to update your branding color palette. It is colors that evoke emotion and association, and new colors can often attract new customers.
Addressing the most serious issues your customers face in an interview, blog post, or social media post is a great way to get the media working for your business.
Another way to improve your business image is to publicly address the most prominent customer issues. This tactic might be referred to as the public relations approach.
Often businesses do not need a complete brand refresh, but rather a realignment of their style and tone to the exact message they are trying to convey.
It is also a good idea to make sure the style and tone of your brand elements are exactly in line with your company’s mission and promise.
In fact, it is not a bad idea to review these on a yearly basis, even if you don’t think your business image needs refreshing. Companies evolve constantly and their image needs to evolve with them.
For a quick and easy spruce up of your business image, try reviewing your elevator pitch and key visuals. Take some time to really make sure these are on point.
Is your business looking tired and in need of a revamp? Has your brand fallen out of line with current trends, or your reputation suffered damage? Anyone who is in business will know just how important it is to have that brand image on point. It is quite easy to let this slip, but luckily there are smart steps you can take to liven up your brand without having to break the bank.
Check out this gallery for some simple tips on how to refresh your business image.
Simple ways to refresh your business image
There's always time to give your business a boost
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Is your business looking tired and in need of a revamp? Has your brand fallen out of line with current trends, or your reputation suffered damage? Anyone who is in business will know just how important it is to have that brand image on point. It is quite easy to let this slip, but luckily there are smart steps you can take to liven up your brand without having to break the bank.
Check out this gallery for some simple tips on how to refresh your business image.