The actor is still starring in films in his eighties!
Snoop Dogg got his start as a solo artist in the early ‘90s as a famous West Coast rapper who teamed up with fellow SoCal native Dr. Dre to put out his debut album. The success of singles like ‘Gin and Juice’ propelled his career forward and he spent the next two decades cementing his place in hip-hop history with songs like ‘Drop It Like It’s Hot’ and new albums every couple of years. And he’s still recording!
He also started his own production company, Snoopadelic Films, in 2005. The debut film was 'Boss'n Up,' a film inspired by Snoop's album 'R&G,' and starring Lil Jon and Trina.
Though he doesn't seem like a skater himself, Snoop co-founded a skateboarding company called Snoop Dogg Board Company with his brother Bing Worthington, Jr. in 2005. They offer a complete line of skating products, from boards to backpacks.
In 2005, the rapper founded the Snoop Youth Football League in Southern California for underprivileged students in the greater LA area. In 2018, it was reported to be the largest football league of its kind.
The reality series 'Snoop Dogg's Father Hood' debuted in 2007 and ran for two seasons. It showed a look at Snoop's personal life, including his wife Shante and their children.
In 2013, the rapper developed a photo-sharing app called Snoopify, which allows fans to paste stickers of his face or joints onto their photos to recreate his iconic style in a personal way.
Around 2012, the rapper decided to release his own line of comfort footwear called Snoop Dogg Slippers. “The line features three colors of the classic microsuede house shoe, two styles of luxury slide-in slippers, and an adorable baby dogg slipper. Made with premium quality materials to ensure both cushion and style, Snoop's comfort footwear line is both fashionable and functional,” says the website.
In 2015, he teamed up with Canadian cannabis company Canopy to create his exclusive line of cannabis flower products called Leafs by Snoop. Before even Willie Nelson, Snoop became the first major celebrity to brand and market a line of legal marijuana products.
In 2014, Snoop made headlines when he invested in Reddit. He, along with actor Jared Leto and PayPal co-founder Peter Thiel, among others, put more than US$50 million into the site. It turned out to be the investment of a lifetime, as in August 2021 The Verge reported that Reddit was worth more than US$10 billion.
By way of Casa Verde, he soon became an investor in Eaze, a California-based delivery start-up that was, of course, centered around delivering weed.
In 2015, Snoop launched a cannabis-focused digital media platform called Merry Jane alongside media entrepreneur Ted Chung. The site features editorial content on the business and politics of the cannabis industry, as well as a helpful database for identifying cannabis strains and dispensaries.
Snoop also used Casa Verde Capital to invest in Greentank, a vaporizer hardware company. The idea of the investments were also to lend Snoop's reliable brand to help start-ups in the cannabis industry succeed.
Snoop co-founded the investment firm Casa Verde Capital with Evan Eneman in 2015. Their focus from the start has been investing in cannabis start-ups.
One of his many hilarious appearances in advertisements around the world was posing as a German singer—and singing in German—to sell a mobile phone in a TV commercial. He's also done ads for Burger King, Just Eat, Tostitos, Vivint security, The General insurance, Old Navy (with Julia Louis-Dreyfus), Pepsi, and more.
Somewhere along the line, Snoop became acquainted with famed lifestyle guru Martha Stewart, and the unlikely pair had a show together called 'Martha & Snoop's Potluck Dinner Party' that launched in 2016.
The show ran for three seasons and centered on the odd couple cooking and playing games together between musical guests' performances.
Around 2014 was the first time Snoop mentioned he was trying veganism, and he has shown an interest in it repeatedly over the years. In 2018, he reportedly performed at an event sponsored by Beyond Meat and subsequently became an ambassador for the brand. He has also invested in the plant-based company Original Foods.
In 2019, Snoop grew savvy to the booming esports industry and decided to venture into the video game business himself, creating his own league known as the Gangsta Gaming League. The inaugural team was reportedly comprised of Snoop Dogg's closest gamer friends, and they all battled for the title of “Top Dogg,” and a piece of an US$11,000 prize pool.
Looking at his IMDb page, Snoop has quite a lot of experience in film and television. Some of his more notable roles include 'The Wash' with Dr. Dre, and 'Mac and Devlin Go to High School' with rapper Wiz Khalifa. Most recently, he stars in 50 Cent's TV series 'BMF.'
In October 2018, Snoop released 'From Crook to Cook: Platinum Recipes from Tha Boss Dogg's Kitchen,' which had 50 recipes inspired by his family's staple comfort foods. It was co-authored with Ryan Ford and featured a foreword by Martha Stewart.
How could the 'Gin and Juice' rapper not come out with his own gin? In 2020, Snoop debuted a liquor line called Indoggo Gin, which according to the website is “the ultimate remix of seven premium botanicals flavored with all-natural strawberry flavor.”
Snoop, through Casa Verde, backed a medical cannabis company called Oxford Cannabinoid Technologies, which began trading on the London Stock Exchange in May 2021.
In June 2021, Snoop joined Def Jam Records as its new Executive Creative and Strategic Consultant, which allows him to work across both executive and artistic platforms to "help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game—to diversify their portfolios to be superstars,” said the rapper.
In early 2022, The Blast reported that Snoop took legal action to trademark his own brand of hot dogs, which is unsurprisingly called “Snoop Doggs.” His legal team explained that he plans to use it to sell hot dogs, various types of sausage, and other products—no word yet if they'll be vegan.
Snoop joined forces with fellow rapper Percy "Master P" Miller to found the food company Broadus Foods, which aims to "continue Mama Snoop's legacy of her generous love and passion for feeding families in our communities,” and pairs their high-quality products with a charitable initiative to help feed the homeless and families in need. They quickly became famous for their breakfast foods like oatmeal, pancake mix, grits, and syrup.
Not long after the release of his debut album, Snoop became the founder and CEO of his own record company, in 1995.
Snoop released his most predictable and unpredictable venture on November 17, 2022: a pet line called Snoop Doggie Doggs. According to People, the line is available on Amazon and includes apparel like hoodies, pajamas, jerseys, and baseball hats with Snoop's signature braids attached, as well as toys, accessories, and bowls for both dogs and cats, all of which were designed by Snoop in partnership with Little Earth Productions, Inc.
Certainly no one expected to see Snoop Dogg get into the ring with a professional on 'Wrestlemania,' but he delivered an impressive beating. In April 2023, he was co-hosting a segment between matches at SoFi Stadium with wrestler Mike “The Miz” Mizanin when he goaded Mizanin into an impromptu match with Shane McMahon. The professionals traded punches before McMahon tore his quad while doing a leapfrog maneuver. Doctors helped McMahon out of the ring, and Snoop stepped in to replace him. It might have looked like a joke until he punched Mizanin twice, then used The Rock's famous move and landed The People's Elbow to secure the win. Snoop can now add WWE star to his impressive CV.
One of Broadus Foods' more recent ventures is the gluten-free, multigrain cereal Snoop Loopz.
Who knew Snoop Dogg also had a knack for nursery rhymes? In August 2022, the rap icon launched the 3D animated series 'Doggyland,' a vibrant blend of 'Sesame Street' and 'Paw Patrol' with a Snoop Dogg twist. The show features a colorful cast of canine characters singing and dancing to teach kids everything from ABCs to kindness. Snoop himself voices the lead character, Bow Wizzle, who serves as a mentor to the other pups. As the rapper explained, "As a father, grandfather, and longtime youth football coach, creating positive learning environments for children has always been important to me."
Snoop expanded his cannabis empire in July 2024 with the opening of S.W.E.D. (an acronym for Snoop's signature phrase "Smoke W*** Every Day"), a Los Angeles dispensary. Positioned as a haven for cannabis connoisseurs, the shop boasts a unique atmosphere featuring hip-hop memorabilia and exclusive strains, including a limited edition inspired by and named after his dear friend Tupac Shakur, who famously introduced Snoop Dogg to marijuana. "That first blunt sparked a friendship that ran deep," Snoop reminisced. "We'll always have his music, but this is another way I can bring what was meaningful to 2Pac to his fans." The international expansion is underway, with a recently opened S.W.E.D. coffee shop in Amsterdam.
As if there were still any doubts, Snoop Dogg proved he's an all-around entertainer at the 2024 Paris Olympics. From sprinting the 200-meter dash to hanging with swimming legend Michael Phelps, Snoop fully immersed himself in the Games. He carried the Olympic torch, practiced fencing, and weightlifting, and he even got his own Olympic pin that features him blowing clouds of smoke that form the Olympic rings. Snoop Dogg's Olympic commentary debut came in 2021 alongside Kevin Hart for the Tokyo Games. Their coverage went viral when Snoop famously reacted to an equestrian performance, exclaiming, "Oh the horse crip-walking, you see that? That's gangster!" The clip quickly became a social media sensation, showcasing the rapper's unique and entertaining commentary style.
Fresh off his impressive stint as a special correspondent at the Paris 2024 Olympics, Snoop Dogg is set to join season 26 of 'The Voice' as a coach. Bringing his signature charisma and musical expertise to the show, he'll compete against fellow coaches Gwen Stefani, Reba McEntire, and Michael Bublé. Get ready for some epic battles and Snoop-style mentorship!
Sources: (Showbiz Cheat Sheet) (AfroTech) (The Blast) (Yahoo) (Film Daily) (Newsweek) (The Verge) (NBC) (Los Angeles Magazine) (NME) (WRBL.com)
See also: These celebrities now have regular jobs
In 2020, Snoop announced a multi-year partnership with the wine company 19 Crimes, as well as his special Snoop Cali Red collaboration with them.
Everyone knows Snoop Dogg is a legendary rapper, but to limit him to just music at this point in his career would be a disservice to the man, who is a downright entrepreneur. Indeed, Calvin Cordozar Broadus Jr. is full of lucrative and sometimes comical surprises when it comes to his various ventures outside of music.
Click through to see how he built (and continues to expand) his US$160 million empire.
Snoop Dogg’s hilariously wide-ranging ventures outside of music
From Paris 2024 Olympics star correspondent to children's TV show producer
CELEBRITY Business
Everyone knows Snoop Dogg is a legendary rapper, but to limit him to just music at this point in his career would be a disservice to the man, who is a downright entrepreneur. Indeed, Calvin Cordozar Broadus Jr. is full of lucrative and sometimes comical surprises when it comes to his various ventures outside of music.
Click through to see how he built (and continues to expand) his US$160 million empire.