Breaking down a mindset that stifles excellence
In 2020, many people went into a supermarket and couldn’t find something they needed (or wanted) for the first time in their lives.
Between the pandemic, economic recession, and global warming, the landscape for food consumption is changing.
On top of that, they’re trying to provide themselves and their families with a balanced healthy diet. The health fears this year have been a wake-up call to many of those who needed it.
Our eating and shopping habits have changed significantly this year, along with our physical and emotional needs.
The customer base of most supermarkets are now adults working from home, often tending to the needs of children who are either doing remote school or need to be homeschooled.
A survey from Acosta in the US concluded that 53% of Americans would stockpile groceries if another lockdown was imposed.
Many shoppers returned to familiar brands that have been around for a long time and that their families bought for generations, like Campbell's soups!
The old traditional brands are suddenly seeing a comeback this year.
In the coming year, we can expect to see more plant-based products appearing on the market to satisfy the growing popularity of vegan, vegetarian, and flexitarian diets.
These classic brands had been declining in recent years. Shoppers started choosing newer brands that offered more modern, innovative flavors and a healthier appearance.
A study in the US shows that a quarter of Americans are getting more protein from plant-based sources, as well as buying more plant-based dairy substitutes.
We are constantly being told what’s good for us (antioxidants, superfoods, probiotics, etc.) and what’s bad for us (gluten, sugar, GMOs, and so on), but most people don’t really know what to make of all this information.
At the same time, many people have been turning to food for comfort and reassurance during these difficult times.
Another survey found that 74% of respondents believe cooking to be a successful stress-relieving activity during the pandemic.
Before the pandemic, most people visited the supermarket an average of 2.3 times per week and spent approximately 20 minutes browsing the aisles each time.
Now we tend to visit the supermarket once a week and rush to get out as quickly as possible.
A massive 68% of consumers are cutting back on their food purchases due to concerns about money, rising food prices, and reducing waste.
Soon product labels will be touting the benefits of immunity-enhancing vitamins and minerals like vitamins A, C, D, and E and zinc.
Research shows that, generally, shoppers are increasingly prioritizing the health benefits of the foods they choose at the supermarket rather than taste and price.
Naturally, strengthening the immune system has also become a priority during these times.
The International Food Information Council found that almost half of people under the age of 35 have been snacking more this year.
With lockdowns and working from home, millennials are bored and closer to the fridge than they've ever been before!
Another blossoming market is for relaxation products thanks to coronavirus anxiety! Even PepsiCo, a company built on caffeine and high-fructose corn syrup, have already released a new drink called "Driftwell." It contains relaxing ingredients such as L-theanine and magnesium.
Market experts are predicting our shelves will be filled with new products inspired by consumer changes in 2020, such as a wider variety of meat substitutions.
There's no doubt that our perspectives and habits are changing, and smart businesses will adapt to our new needs. Follow this link to find out which businesses are already profiting from the pandemic.
We all know that 2020 has been unlike any other year that came before it. We've been hit with a pandemic, lockdowns, social injustices, forest fires, and huge disruptions to our daily routines. Most of us have changed the way we live compared to 2019.
One of the biggest parts of our daily lives is food, and that has definitely changed too. Researchers are seeing fast evolution in the way we shop, eat, and think about food in general. Click through the following gallery to find out what habits we've picked up, and what habits we've dropped this year.
How have our eating habits changed in 2020?
The world has changed this year and so have our diets
LIFESTYLE Diet
We all know that 2020 has been unlike any other year that came before it. We've been hit with a pandemic, lockdowns, social injustices, forest fires, and huge disruptions to our daily routines. Most of us have changed the way we live compared to 2019.
One of the biggest parts of our daily lives is food, and that has definitely changed too. Researchers are seeing fast evolution in the way we shop, eat, and think about food in general. Click through the following gallery to find out what habits we've picked up, and what habits we've dropped this year.