What are the origins of this fun-filled festive custom?
Prior to Gen Z, millennials were the largest and most ethnically diverse generation, and it was their stereotype to be addicted to their phones.
Gen Z has never known life without the Internet, and many have never known life without the iPhone, which launched in 2007, when the oldest Gen Zers were 10.
Gen Zers have been leading the charge with protests for gun control and climate change awareness.
Since they’re also growing up with social media, they’re often stereotyped as tech-addicted, antisocial, or “social justice warriors.”
A Nielsen study in 2015 found that 72% of Gen Zers said they would pay more for products and services, like plant-based meat, from companies committed to social and environmental progress.
Gen Z consumers have different expectations from companies. As a report from eMarketer found, 73% said they preferred brands market new products through Instagram, with Snapchat following as the preferred method at roughly 50%.
While branded as antisocial, 75% of Gen Z still expects to learn from peers on the job, 82% say social media can be a useful tool in the workplace, and 53% prefer going to an office instead of working from home.
An international study by Dell found that 80% of Gen Zers said they aspire to work with cutting-edge technology, 91% said tech would influence whether they took a job offer, and 80% said they believe technology and automation will create a more equitable work environment.
The majority (59%) reportedly don’t think their current jobs will exist in the same form 20 years from now.
An Adobe survey found that 64% of Gen Z shoppers think brands should provide a personalized experience, so they’re set on changing the workforce.
According to Yello, one-quarter begin in their freshman/sophomore year of college, while half start in their junior/senior year. Only one in 10 Gen Zers wait until after graduation.
A reported 65% of Gen Z employees think salary is important, and 24% of Gen Z reportedly thinks they will make US$60,000 or more in their first jobs out of school.
Gen Z worries about their soft skills, as Dell reported 52% feel more confident in their tech skills rather than non-tech skills. They’re also not entirely confident (only 57%) that their education has prepared them for their careers.
There are studies that say 88% are optimistic about their personal future, and there are others that say this generation is the least optimistic of all because they have so much on their shoulders.
Apparently only 19% of Gen Z are excited about self-driving cars, which is a 9% drop compared to millennials.
Instead, they like beachy vacations. What's more, 86% of Gen Z travelers prefer to stay in hotels. Vision Critical also notes that while 24% of millennials like to use Airbnb, only 12% of Gen Z travelers prefer it.
According to Vision Critical, millennials care more about work-life balance when choosing an employer (47%), while only 38% of Gen Z employees think it’s important.
While we know CDs and MP3s are long gone for Gen Z, television is also on its way out. A reported 71% have a Netflix subscription, and only 45% watch cable TV.
Majority of Gen Z (59%) believe forms should include options other than “male” or “female,” and 35% know someone who uses gender-neutral pronouns, the most of all generations.
More than 60% of Gen Z says increasing racial and ethnic diversity is good for society, while just 52% of Gen X and 48% of Boomers agree.
See also: Things millennials will never understand.
That said, they also are more likely to rely on the Internet, family, or friends for health advice instead of going to doctors or professionals.
Some researchers say that technology has driven Gen Z to have record low pregnancy rates and substance use, partly because they’re satisfying their novelty-seeking impulses through their phones.
It’s reportedly rare for a Gen Zer to not know someone from the LGBTQ community, so for the majority of them such rights are part of everyday life.
The top consideration when Gen Zers buy food is reportedly the price, and 67% also consider the nutritional content of their food, which is 13% less than millennials.
Facebook is for their parents, many say, as they prefer Instagram and Snapchat.
Though many say Gen Zers have developed a painfully short attention span, Fast Company posits that they’ve just grown up with limitless options and limited time, so they’ve learned to quickly sort through and assess enormous amounts of information.
Generation Z (aka Gen Z, iGen, or Net Gen) refers to the cohort that Pew Research defined as anyone born 1997 until 2010. These are the first true digital natives who have been raised on the Internet and social media, but who display surprisingly different qualities than millennials.
For context, they make up the largest and most diverse generation in American history, and with some of the oldest finishing college by 2020 and entering the workforce, they’re estimated to make up 40% of the labor force before 2030. Some of the biggest stars like Billie Eilish and Lil Nas X are part of this generation, but how much do you really know about them? Click through to see some perhaps unexpected statistics.
How much do you know about Generation Z?
Surprising facts about the generation taking over the world
LIFESTYLE Generation z
Generation Z (aka Gen Z, iGen, or Net Gen) refers to the cohort that Pew Research defined as anyone born 1997 until 2010. These are the first true digital natives who have been raised on the Internet and social media, but who display surprisingly different qualities than millennials.
For context, they make up the largest and most diverse generation in American history, and with some of the oldest finishing college by 2020 and entering the workforce, they’re estimated to make up 40% of the labor force before 2030. Some of the biggest stars like Billie Eilish and Lil Nas X are part of this generation, but how much do you really know about them? Click through to see some perhaps unexpected statistics.